The pages across the storefront and the one button each one ends in. The rule: every page finishes with a single primary button → the booking form (03). No dead ends, no two buttons competing for the click.
| Page | What’s on it | The button → |
|---|---|---|
/ (home) |
The category line + a real statement as proof | Book a free look (03) |
/how-it-works |
The pest-control analogy; what gets installed; the monthly statement | Book a free look (03) |
/the-statement |
Embeds/links the live gallery (a777ance.github.io/localDNS/) |
Book a free look (03) |
/pricing |
$175 setup + $35/mo, said plainly (working numbers — see MARKETING) |
Book a free look (03) |
/become-an-operator |
The guild pitch + the “you could do this too” story | Apply to operate (09) |
/contact |
Phone (04) + the form | Book a free look (03) |
../02-demand-generation/category-education.md):
“Is your smart TV watching you back?”, “Why grandma’s tablet is a target,” and so on.| Field | What goes in it |
|---|---|
| Name / category | CHANGE_ME (e.g. “Computer support / home network service”) |
| Service area | The ZIP codes of the active routes (see ../02-demand-generation/geo-targeting.md) |
| Tagline | The winning slogan from ../00-brand-identity/slogans-and-jingles.md |
| Website | The homepage |
| Reviews | The local-search flywheel — ask for one right after the first statement lands |
https://a777ance.github.io/localDNS/localDNS and updates itself. This repo links to it —
it’s never copied or rebuilt here.Quick check: every button above goes to the booking form (03), or — for the operator path only — to the recruiting funnel (09). Nowhere else. A page with two competing buttons is costing you bookings.