A trust business can’t afford to feel like spam. The list is built off the customer list (08), everyone on it asked to be there, and we never buy or scrape addresses. It lives in Mailchimp (or similar); the customer list is the truth, the email tool just sends.
Below is the actual copy — paste it, swap the [brackets], send it.
| List | Who’s on it | What they get |
|---|---|---|
| Leads | Asked about us, haven’t bought yet | A short nurture — the problem, a real statement, one button |
| Customers | Paying, active | The monthly “your statement’s ready” note + the occasional tip |
| Curious about operating | Tapped “Connect in the Alliance” on a statement (09) | The “you could do this too” sequence |
| Gone quiet | No activity in 90 days | One gentle nudge, then we stop |
These lists are pulled automatically from the customer list — nobody maintains them by hand.
Email 1 — the problem (send on signup)
Subject: What’s on your Wi-Fi is talking behind your back
Hi [first name],
Quick thing. Count what’s on your home Wi-Fi — TVs, phones, the doorbell, the kids’ tablets. Probably 15 or 20 things. All of them chat with the internet all day, and a lot of what they say is junk: trackers, ads following you around, your TV reporting what you watch.
None of it’s a crisis. It’s just nobody’s watching it. We do — quietly, for every device, with a real local person behind it. Here’s a one-page example of what that looks like in a month: [link to a live statement]
— [your name], A777ance
Email 2 — the proof (2 days later)
Subject: Three things happened to this home last month. They felt none of them.
That line is from a real customer’s statement. Scroll it on your phone — scan the little code, or just tap: [link to the live gallery]. The fixes are signed by name, because a real person did them.
Want us to take a free look at your setup? Pick a time that works: [booking link]
Email 3 — the human + the ask (4 days later)
Subject: Why a person beats an app for this
You can buy some of the tech for thirty bucks a year. What you can’t buy is a background-checked, bonded neighbor who patched your TV while you slept and put their name on it. That’s the whole idea.
No contract, cancel anytime, setup’s a one-time $175 and it’s $35/month after. Grab a free look here: [booking link]
Subject: Your [month] statement is ready 📄
Hi [first name] — your A777ance statement for [month] is ready. Here’s the quiet we kept this month: [link to the online statement]
Happy with us? The nicest thing you can do is tell the neighbor next door — here’s a link they can use, and it helps your whole block: [referral link]
— [operator name]
Every contact carries, on their record: their email, whether they opted in (consent,
never a pre-checked box), where they opted in (consent_source), and when (consent_ts). If
they unsubscribe, we stamp unsubscribed_ts and never mail them again. No consent record →
we don’t email them. (LAUNCH-NOTES #5.)