DESIGN-Full-Workflow-Integration-end-to-end-

How a customer becomes an operator

The path from “I’d like to do this” to “running my own block of homes.” It’s deliberately the same warm path as a sale (02→05), because these aren’t strangers — they already live with the product and trust it.

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The path

CUSTOMER gets a statement (06)
   │  taps "Connect in the Alliance"  ─►  marked interested (08)
   ▼
APPLICANT  ─► the "become an operator" page (01), or the nudge email (02)
   │  books an interview (same Setmore as a consult, 03)
   ▼
VETTING  ─► background check · bond · references · agreement  (vetting-checklist.md)
   │  status moves: applicant → vetting → active
   ▼
NEW OPERATOR
   │  10: W-9 + signed agreement (before any payment)
   │  09: matched to a route (02), set up with member dues
   ▼
RUNS STATEMENTS for a block of homes  ─► back to 06, now at fleet scale

Why it converts so well

• They’re warm, not cold. The applicant already uses the box and got value from it. You’re not convincing them it works — they know.
• The portfolio is the pitch. Show them the operator’s monthly portfolio (localDNS/docs/statements/operator/): “this is your dashboard, this is you earning your keep.” The artifact sells the role better than a recruiter can.
• Real side income, low fuss. They keep their own home’s protection and add a small business. The box and the statement tool make homes #2–#20 profitable instead of exhausting (the math is in operator-day-one.md and MARKETING).

It feeds the density loop (with stage 02)

A new operator gets matched to a block, not scattered homes — and a full block with nobody to serve it is itself a reason to go find an operator. The two loops feed each other: density makes an operator worth it; an operator makes density serviceable.

Still being decided (from MARKETING)

• What membership dues buy you (the amount is a ~$50/mo working number; what it unlocks is still open).
• What “guild-certified” means in concrete terms (the vetting bar — see vetting-checklist.md).
• The conversion rate to aim for — what share of customers become operators — as the flywheel’s health metric.

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